Tactics for Gaining New Customers and Keeping All Your Customers Happy
Businesses around the world are having to constantly shift and adapt to the changing tides of consumerism.
2019 is the time to re-evaluate your various marketing and advertising strategies and campaigns, in a way that will stand out in the over-saturated world of a Google search.
Enter customer-driven marketing; a strategy that can transcend any campaign for any industry if done correctly...(more here)
Maximise Customer's Lifetime Value for Profit
Many businesses fail to understand the tremendous multiplier effect on their profit that properly grooming their clients can offer.
One of the most powerful multipliers on your profit can be the Lifetime Value (LTV) of a customer.
The Lifetime Value (LTV) of any customer is:
- Average Purchase x Frequency of Purchase x Purchasing Lifetime.
When you start to think of your customers by their LTV, they instantly become considerably more valuable to you.
The smart marketer will be continually thinking of ways to improve the Lifetime Value of the customer...(more here)
Why Buyers Love to Delay Buying
One of the complaints small business salespeople share the most is that buyers never seem to make up their minds.
Just about the time it looks like they're going to make a buying decision, they suddenly hold off.
Here's what's really behind their delay, and tips for the best way to deal with it....(more here)
This article was courtesy of Business Mentoring Noosa
The 7 Biggest Instagram Mistakes Brands Are Making
Instagram is on an upward trajectory lately.
Its user base is growing consistently, it’s rolling out new features and new advertising options, and as a result, tons of brands are flocking to the platform for an opportunity for more visibility and tighter connections with their customers (and key demographics).
However, if you take a look at all the brands posting on Instagram, you’ll notice that only a fraction are gaining any momentum.
Brands may know that Instagram is a honey hole, but they’re making these terrible mistakes and sabotaging their own efforts....(more here)
Is Your Advertising Working?
Are your advertisements working?
How do you know which ads are working and which ads aren't?
To make the money you spend on ads pay off, you need to measure and evaluate your ad spend based on data.
Use these tips to find out and avoid wasting your advertising budget....(more here)
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