D1 How to Grow Revenue
Revenue is the life blood of any business. So it gets a lot of attention from 12Faces. There are four main levers you can pull to support and grow your revenue. 12Faces has collected need-to-know materials on these main levers to get you started on getting the revenue you need for a Sustainable Business Success.
Selling to a customer is a journey or process from before they even know about you until they purchase; and preferably return again and again to purchase. Sales is considered the specific process of moving people from 'expressing interest' to an actual 'purchase. We use the common phrase "Sales Funnel" for this journey and list our relevant information articles under this information resources category heading.
Marketing is the management technique used to get potential customers to express interest in what you offer. Good marketing means more sales, more revenue and more profit. There are many ways to get people to express interest and 12Faces collects our materials on this skill under this category. There are a number of specialties within the general term of "marketing". They include social, email and event marketing, direct mail, display advertising and so on. In fact, 12Faces lists some 40 marketing channels or specializations that you can choose from.
Research at 1,000 European companies showed a 1% price increase delivered an average 11% increase in profit. This makes it clear that optimally setting prices is an important business strategy,. 12Faces has resource's to help you make this important decision.
It can cost you as much as 5 times more to sell to a new customer compared to selling to an existing one! So (almost) all existing customers are precious. Learn more about the how and why of keeping existing customers with these 12Faces learning materials.