C2.0 Optimise Your Business Enterprise in 100 Days (Optimise100)

What is Optimise100?

Optimise100 is designed to help you optimise an existing business.

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We are aiming to streamline what you have, thereby directing more money to the bottom-line Profit. This is simpler than increasing revenue and can happen much faster.

    • It would be wasteful to focus on generating more Revenue first if the business is not as efficient as possible already. That would mean missing out on maximising the Profit from the increased Revenue.
    • If your business has any age and complexity, it may have developed some less productive 'barnacles' throughout its operation and have a number of 'leftovers' from earlier Profit growth drives.
    • Many of these will be draining money, management attention and probably morale.
    • It lets you and your team practice working together on a major project, with a business you already know, before launching out into uncharted territory to Grow Revenue and further Double Profit in the next 12 months with Grow365.

Who is Optimise100 for?

Anyone can do this at anytime of course but we think there are four most likely users:

      1. An existing manager of the business unit who decides it is time to do a 'spring clean'.
      2. A newly promoted manager who now gets to run the business unit and would like to impress the bosses with a cleanup/makeover in the famous 'first 90 days' of their management reign.
      3. A business that has acquired another business and wants to spring clean it as part of the takeover process. This will also help to tune it for integration with the existing, parent, business
      4. You have decided to sell the business in the foreseeable future and want to get it looking as Profitable as possible

Is Optimise100 even possible?

The natural sceptic in us is probably a bit affronted at the thought that the business we have been running all this time is even capable of much Profit improvement; let alone a doubling.

We can’t tell you how much extra Profit you will make from following this 12Faces Campaign, every businesses circumstances will be different.

The Case Studies following will give you some idea of what might be possible.

Case Study 1

Figures for a small business.


      • $1 million in Revenue - improve this by 5% (5 cents for every current dollar) - not a big ask.
      • $250,000 in Variable Cost - reduce by 5%.
      • $580,000 in Fixed or Overhead Costs - reduce by 5%.

Profit = $170,000 - increases to $261,000 after improvements.

54% increase in Profit. Not too shabby!!

If we increase the improvements to 10% in this example, the Profit improves by 108%!

Case Study 2

Let's use a simple hypothetical case study to demonstrate how all the steps we will cover can add up.


  • $1,000,000 in Revenue
  • 5% Profit before Tax = $50,000.
  • Costs are 95% of the sales = $950,000.
  • Labour, typically 60-70% of costs = $480,000.
  • Fixed costs = $235,000.
  • Variable costs = $235,000.



Amount improved

Additional profit %

Product range tune-up



Location review






Fixed costs






Relieve constraint



Surplus capacity



Inventory tune-up


Improved sales



Pricing Review






From this realistic example, Profit went up by $75,000 which is a 150% improvement over the $50,000 present Profit.

Did any of these steps seem particularly difficult?

How Much Time Will it Take?

We are all short of time and always looking for the priority for what time we do have.

The good news is this - Optimise100 is entirely self paced, it can take as much or as little time as you like.  

The actual sequence of events is not too important either.  We actually encourage you to do the bits you like first so you start to build up a bit of interest and speed.

You do this at your own speed but, given the goal is more Profit, it is a process that probably is worth your attention.

A by-product of Optimise100 is that it is laser focused on reducing the problem areas in your business. 

These are the ones you are always fire-fighting, using Optimise100 to get rid of them automatically gives you more time in your life.

Ready to give it a shot?

Go to the signup page now:

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Step Through

We have arranged the items in the Campaign in the order that we feel flows the best. 

You can of course change the order in which you apply these tasks to suit your circumstances but quite often a method of improvement is ideally preceded by some earlier step.

This Campaign is about quick ways to improve the Profit of your existing business.

Optimise100 is divided into several articles, these are:

  • A2.2 Getting Ready - set your Optimise100 goal.
  • A2.3 Cost Reduction - which costs to target.
  • A2.4 Increase Revenue - increase throughput, improve cashflow, increase sales revenue.
  • A2.5 Advanced Profit Growth Techniques - Blue Belt article - time management, change management, continuous improvement, Kanbans to regulate flow.

Watch The Video Now

Spencer Lum talks about one of the worst pricing assumptions people make and then gives 3 strategies to increase price

Listen to the psychology of pricing - excellent video.

Watch this eight minute video
on the link below

3 Pricing Strategies Everyone Should Know

More on 12Faces

12faces.business is a Not-For-Profit that distills the best available Profit growth tips from leading authors and presents it to you in an easily digested format. 

Save the expense of buying books and the huge amount of time required to wade through them.