Adwords for Strategy
An alternative and very useful way to use Google AdWords is to test the viability of proposed new business directions on the internet. Properly used, AdWords can bring buyers to test pages where you are testing new products, methods, prices and any other variable that you are uncertain about. Blue Belt
Having brought people to your page, you can measure the results and make quick decisions on whether the proposed changes are financially viable. In this way, you can use A/B Testing (see A/B Testing article) to quickly ratchet through several alternative solutions to marketing your product on the web to arrive fairly quickly at the more economically viable.
AdWords can be used for testing startup ideas and new products/services.
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We will expand this area if there is some demand but, in the meantime, read more about using AdWords in our Google AdWords article.
Once you know how to use them, consider setting up groups of keywords to test the attractiveness of;
- the product category: how popular is the search term
- brand names: are people attracted to your proposed brand name
- tag lines and marketing pitches: use the AdWords adverts to test what tag lines work
- landing pages: try several different landing pages to see which works best to drive viewers to do some action that demonstrates their commitment (e.g. register, buy, click for eBook etc)
You can use the power of A/B Testing (see A/B Testing article) for advice on how to run experiments with different combinations of variables to test which ones are significantly better.