Learn how to make the best use of the Profit Savvy by taking a minute to read how it is structured.

The Profit Savvy principal focus is demonstrating Pathways to Profit that are structured to guide you through steps that you can take to improve your profit as quickly as possible.

There are many ways to profit and many different types of business so there are many paths to profit.

But many of the principals remain the same:

  1. focus on the few comparatively important contributors to your profit
  2. improve them as quickly as possible to optimise your profit making as the first pass then
  3. open up the throttle to expand your business and have a second pass at further increasing your profits.

Start with the articles here to begin your road to increased profits.


There are three major "Profit Levers" you and pull to grow your business; Sales & Marketing, Production and Distribution.  There are several "Support" functions that help with this but don't generate income themselves; e.g. HR, Planning and Performance Tracking.  Profit Savvy distills business wisdom from many sources. It's presented here in an easily digestible format.  Our goal is to enable any business to grow as quickly as possible.

Just like a hammer is used repeatedly in different areas of construction, you will use these powerful Profit Savvy tools time after time in all aspects of your business. We call these your "tool kit"  We cover all sorts of optimization techniques that you will use frequently throughout your business. 

A sample of the materials available in 12Faces

Accelerator is the group of strategy bundles with prefab strategies as a starting point for medium sized small business strategy development.

The Profit Savvy Blog on useful small business management and growth materials.

These are the entry points to Profit Savvy from AdWord or similar and should be very rich in focused marketing content and Calls to Action.

Profit Savvy helps you drill-down to pin point the information you are looking for right now.  We do this via a series on menus that list options; just like a restaurant menu.

Materials used in the registered menu 

Learn more about each product and service 12Faces offers.

A category holder for all subscription content

Business leaders need a 'toolkit' of skills to help with problem solving and decision making when there are many alternatives and unknowns.  12Faces provides you with those skills here.

Every business leader needs to learn how to manage time and stress. 12Faces gives you practical advice based on experience.

All businesses have a production or operations element that covers how the goods and services they market are managed.  Any improvement here goes straight to profit. 12Faces has a host of helpful ideas.